On National CBD Awareness Day, in “True to Life” style, Tree of Life Seeds formally reveals the rebranding of its THC-Free product line under new industry term “Broad Spectrum CBD”, and explains the motivation behind the intensive transparency effort that inspired this consumer-centered marketing strategy.
LITTLE ROCK, ARK. (PRWEB) AUGUST 07, 2019
One of the things the Cannabis Industry has come to expect from Tree of Life Seeds is their continual effort to honor their commitment to the company’s philosophy of honesty, integrity and stewardship in a highly unregulated market.
As National CBD Day approaches, Tree of Life Seeds, offering USA grown and manufactured, THC-free, Phytocannabinoid-Rich (PCR) oil that is nanoemulsified for maximum absorption took a serious look at how the CBD industry was defining itself and its products. Two key opportunities to educate consumers became apparent.
The first was to clear up the confusion surrounding the term CBD itself. Many consumers believe CBD is the all-inclusive term for cannabinoids. CBD is actually the abbreviation for cannabidiol, one of the many cannabinoids, include chemical compounds, found in marijuana and hemp. Other key cannabinoids include CBN, CBC, CBG and THC (the psychoactive form) to name a few. As Tree of Life Seeds CMO Erin Holland describes it “Our CBD products are all manufactured with the same Phytocannabinoid-Rich (PCR) Hemp Oil which contains all the naturally occurring compounds in hemp including CBC, CBN and CBG.”
The second opportunity to educate greatly influenced Tree of Life Seeds’ rebranding strategy. As a THC-free line, Tree of Life Seeds products are not technically “Full Spectrum.” However, in their effort to educate consumers about the importance of additional beneficial phytochemicals including the terpenes, flavonoids, and essential oils that define their products’ rich cannabinoid profile, the company previously branded their line as “Full Spectrum minus only THC.”
In their most recent effort to bring clarity to a consumer-segment overwhelmed by labeling inconsistencies, Tree of Life Seeds announced a transparency-motivated shift in messaging to identify their products under the CBD industry term “Broad Spectrum CBD.”
In explaining the impetus behind the decision to move forward with this change, CMO Erin Holland states, “Of the many challenges we face as a manufacturer of premium CBD products in a world increasingly saturated with low-quality and, at times dangerous, CBD product, consumer education is consistently one of the toughest to balance. We are enormously proud to manufacture high-quality, safe CBD products for consumers ranging from professional athletes to business professionals who require a no-THC guarantee. Our customers put their full faith and trust in the integrity of our product, and we felt our marketing should reflect that same level of trust.”
Learn more about Tree of Life Seeds and their extensive line of Broad Spectrum CBD products for humans and pets at http://www.treeoflifeseeds.com. Tree of Life Seeds processes their CBD oil with a patented nano-emulsion technology which allows the body to absorb 3-5 times more product. Without this process, most available CBD is passed through the body without being utilized. Tree of Life Seeds products are available for purchase online and in a number of retail locations (store list available at http://treeoflifeseeds.com/retail-locations)
About Tree of Life Seeds
Tree of Life Seeds (http://www.treeoflifeseeds.com) is a CBD product manufacturer and industry-leading developer of premium hemp genetics based in Little Rock, Arkansas that is widely known for their CBD-rich flagship hybrid, Cherry Wine. Their THC-free products are derived from responsibly grown, non-GMO hemp cultivated in the USA, and are 3rd party lab tested to contain no heavy metals, toxins, pesticides, or residual solvents. Their line of CBD products is produced with all natural, broad spectrum, Phytocannabinoid-Rich (PCR) oil that is nanoemulsified for 3-5x the absorption of other brands.
The above statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.